Trops, the largest producer of Spanish avocado, expects a good harvest this year, with an increase of approximately 40% over last season.
The cooperative finds itself in a very favourable demand situation, especially for Hass avocado. This is due to several factors, such as the renowned properties of this fruit, considered a superfood, or the supply of Hass avocado ready to eat at points of sale, which has totally revitalised the market.
Trops responds to this demand with a wide range of ready-to-eat fruit adapted to each client’s needs. The end product is successfully exported to customers all over Europe, through supermarket chains, wholesalers and the Horeca channel.
However, although Spain is an avocado-producing company, its per capita consumption is not yet equivalent to that of other European destinations like France or the Scandinavian countries. In addition to point-of-sale promotions in Spain, which it does frequently, the cooperative is fully committed to “education” as the vehicle to boost consumption among children. “At Trops, we think that to promote the consumption of avocado in Spain, we need to raise awareness of its properties through education, which is why for some time now we’ve been developing encouraging initiatives, such as visits to our facilities for schoolchildren and students or events in collaboration with the 5 a day Association, all accompanied by educational materials such as videos, leaflets and storybooks,” explains Trops CEO Enrique Colilles.