Planting begins for new Joli™ apple in New Zealand

The first commercial planting of T&G Global’s newest global premium apple variety Joli™ began this week at one of T&G’s Hawke’s Bay orchards.
Thu 14/09/2023 by Pierre Escodo

T&G is the global exclusive license holder for growing, marketing and selling the new variety, branded as Joli™. This initial planting is part of the planned 27 hectares T&G will plant on its Hawke’s Bay orchards over the next three years. A further 170 hectares will be grown under license by independent growers across New Zealand.

Announced in June, Joli™ is the result of over ten years of innovation. Developed in Aotearoa New Zealand, it’s a productive, large, full-flavoured, bright red juicy apple, which appeals to both consumers and growers.

Very appealing for growers and consumers

T&G Global’s Chief Executive, Gareth Edgecombe, said the first commercial planting marks a significant milestone for Joli™. “After nearly a decade of working with our partners to develop and trial a high-performing premium variety which grows incredibly well, tastes great, and complements our existing premium portfolio of Envy™ and JAZZ™, it’s fantastic to get the first commercial Joli™ trees in the ground.  The standout quality of this new premium Joli™ apple, supported by results from consumer sensory research run in global markets, is reflected in the high level of interest we’ve received from Aotearoa New Zealand growers interested in growing this new variety.  We look forward to having the Joli™ apples available for consumers to purchase from 2028 onwards,” said Edgecombe.

Since its launch, expressions of interest from growers across Aotearoa New Zealand have been sought, with a number of growers now confirmed to receive allocations of Joli™ tree stock for planting in 2024.

Great rusticity

Throughout its development phase, Joli™ has been trialled across New Zealand to ensure the trees grow consistently in different environments and cope with various climatic conditions, producing great-tasting fruit that stores well. “We know the trees have very strong orcharding attributes, including high yield and the ability to grow throughout New Zealand. As we begin to commercialise Joli™ we’ll closely monitor and evaluate our orchards to further inform and assist our growers as planting continues to expand in coming seasons,” said Edgecombe.

Joli™ is the result of VentureFruit®, T&G’s IP management and commercialisation business, working closely with innovation company Prevar, and Plant & Food Research in New Zealand, who work in collaboration on the world-renowned pipfruit breeding programme, to deliver new varieties that meet both current and future market opportunities.

Expressions of Interest for growing Joli™

T&G’s next round of Expressions of Interest for Joli™ plantings in New Zealand will open mid-year in 2024. International growers are also encouraged to make contact to explore opportunities to grow the new variety as tree stock becomes available over the next five to six years.

About VentureFruit®

VentureFruit® is a T&G Global company, offering independent variety management services to plant breeders and owners, growers and sales and marketing companies. With over a century of knowledge, VentureFruit® was launched in 2021 and is determined to be the leader in the variety management space, constantly seeking opportunities to commercialise exciting new plant varieties with the highest potential to succeed. Its expertise in cultivar development and commercialisation services has been honed over the last 25 years’ and is demonstrated through strong consumer-orientated brands, including JAZZ™, Envy™, Pacific Rose™ and Pacific Queen™.

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