The new brand aims to reach more homes through fun, close and informative packaging that takes families and new homes very much into account.
The new Grupo Lázaro brand works with the entire category with versatile potatoes suitable for all culinary uses as well as specific culinary uses, such as potatoes for frying, red potatoes and garnish potatoes. In addition, each item is accompanied by a character that humorously reflects the culinary use of the potato contained in the bag. All of them are available in 100% recyclable packaging in line with the company’s commitment to sustainability and the reduction of its carbon footprint.
Papp!ns is now available in Covirán supermarkets throughout Spain with potatoes harvested this June.
Director of Business Development at Patatas Lázaro, Cristina Lázaro, said: “The launch of Papp!ns responds to our desire to diversify our products and open the range to all the homes we can reach. And the fact is that as our product, the potato, has a 97% penetration rate in Spanish households, we were looking to create a brand that was not just another one from the pantry, but one that would entertain our consumers and make them enjoy food”.