Orri has won the Superior Taste Award in recognition of the excellence of the product, its image and authentic and natural flavour, differential characteristics of this variety. This makes Orri the first variety of mandarins to be given the highest award (three stars) by the International Taste Institute (ITI) of Brussels, which is awarded to different products based on the evaluation of their sensory characteristics (visual appearance, smell, taste and texture).
The jury, made up of more than 200 renowned chefs and sommeliers, carries out an objective sensory evaluation, with a rigorous blind tasting methodology and in which the samples are only evaluated based on their own intrinsic characteristics. In the same way that gourmet guides contribute to making the gastronomy of the best restaurants around the world visible, the Superior Taste Award highlights those premium products that present sensory characteristics that are superior to the rest.
The jury awarded the Orri mandarin the title for its impressive visual appearance, its luminosity and the firmness of its skin, as well as for its fresh and natural aroma, excellent texture and exceptional flavour, with a perfect balance between sweet and sour.
Guillermo Soler, Orri’s manager, said: “This recognition is a milestone for a mandarin variety. We are very pleased that the first mandarin variety to have achieved this is the Orri mandarin and that an international jury of taste experts, members of the most prestigious chef associations, has awarded it the highest distinction in this category.”
The unmistakable characteristics of the Orri mandarin are precisely the attributes that make it easier to differentiate it from the rest of the mandarin varieties on the market. In the words of the distinguished jury of the ITI Awards, “it is an excellent mandarin with an authentic and natural appearance and taste. A delicious mandarin with an aroma that invites you to try it.”
Another important aspect for which the Orri mandarin stands out is its extraordinary ability to keep fresh naturally, which makes it the latest mandarin on the market.
The Orri Running Committee (ORC) continues to be the most sought-after variety, with average field sales prices between 22% and 28% above the next most valued mandarin. These figures are the result of a host of reasons, such as the fact that it is a protected variety, a title that was granted by the Community Plant Varieties Office until the year 2043, and which allows licensees to enjoy exclusive exploitation for several decades.