Following the recent refresh of one of its premium apple brands JAZZ™, T&G Global has launched the brand’s first global marketing campaign. T&G Global’s Head of Marketing, Rebecca Chapman, says “the campaign is key to driving brand awareness and in establishing JAZZ™ as the ideal snack on the go”. The new motto – “Is it JAZZ™ time yet?”- puts the apple at the heart of the snacking occasion, in a conversational and spontaneous way. With more people looking for healthier snacking choices, T&G promotes the fact that JAZZ™ apples fulfils this need. “Thanks to their perfect snack-size, tangy-sweet balanced flavours, juicy crunch and source of nutrients, JAZZ™ is the ideal always refreshing snack. It is always time for JAZZ™”.
The fully integrated campaign includes point of sale, packaging, promotions, out-of-home, print, digital and social media channels to showcase JAZZ™ apple as the ideal snack. The campaign has a consistent global look, with language translations to connect with local consumers. It has been launched in several key markets including USA, Germany, Belgium, Netherlands, UAE, Thailand, Vietnam and New Zealand, with still more to come.
First grown in New Zealand 25 years ago, JAZZ™ apples have gone from strength to strength. Now grown under licence in 10 countries, they’re exported to more than 45 countries and available all year round in key markets. Last year T&G Global sold 5 million cartons, or roughly 106,000 tonnes of JAZZ™ apples internationally.
About T&G Global
Our story began over 124 years ago as Turners and Growers, and today T&G Global helps grow healthier futures for people around the world through fresh fruit and vegetables. Located in 13 countries, our team of 2,500 people both grow and partner with over 1,200 growers to market, sell and distribute nutritious fresh produce to customers and consumers in over 60 countries. As Kaitiaki, we do this guided by Kaitiakitanga. For us, this means we treat the land, people, produce, resources and community with the greatest of respect and care, as guardians of their future.
JAZZ™ is a registered trademark owned by T&G group of companies, that refers to the Scifresh apple variety. JAZZ™ is now grown under license by T&G in New Zealand, USA, Chile, South Africa, UK, Europe and Australia. More info at www.tandg.global