Fruit Logistica makes call in Almeria to analyse greenhouse production

Tue 27/06/2023 by Richard Wilkinson

Fruit Logistica brought together agricultural professionals on June 22 in Almería to analyse the future of greenhouses in the region, alongside the University of Almería.

Technological aspects were discussed by Pascual Romera, sales director of the software developer Hispatec, and Antonio Alcántara, director of the Andalusian technology cluster OnTech Innovation. Both highlighted how good management and the correct use of technology tools can improve the performance of agri-food companies. With their interventions, it became clear how Andalusia is a pioneer in innovative solutions. An example of this is Tomatia, which using artificial intelligence accurately estimates the yield and quality of tomatoes.

The international vision was provided by Wolfgang Braunstein, director of the Austrian agri-food consultancy GFA Consulting, who highlighted how advances in automation, renewable energy, irrigation systems and water treatment have made the success of large European cooperatives possible. To conclude the event, Silvia de Juanes, Communication Director of Fruit Logistica in Spain, invited all attendees to attend the great international agricultural event to be held in Berlin from February 7 to 9, 2024. The debate continued in the cocktail offered by the German fair as the culmination of the event.

The next stop for FL’s Spanish tour is in Murcia on July 6.


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