Fresón de Palos celebrates 100 years of Disney
Fresón de Palos celebrates 100 years of Disney with a new line of containers that show different Disney and Pixar characters. The firm will once again be promoting healthy living habits by encouraging the consumption of fruit among kids and the playing of sports. The collaboration with Disney is aimed at both adult and child audiences.
The advertising campaign for these new products will be broadcast on television and the Internet. Three exclusive formats will be launched for the occasion, one with Mickey and Minnie Mouse; another with Anna and Elsa from Frozen; and, the last one, with characters from the Pixar Toy Story movie: Woody and Buzz Lightyear. Each package will include a QR code with access to an interactive video game in augmented reality.