Belgium’s online retail sector generated a total turnover of €8.2 billion in 2019 – an increase of 17% compared to 2018. Much of these gains have been made thanks to purchases by foreign consumers, who contributed 25% of the total earnings. The sector spies plenty of opportunities, especially in Germany and with the spread of the fall-out of the coronavirus.
Belgium’s webshops are highly multilingual. The number of transactions was up 22% to 85 million in 2019, with the number of online sellers rising 20% to 29,000. The main foreign market for Belgium’s ecommerce is France (28%), followed by the Netherlands (18%), the United Kingdom (9.5%) and Germany (7.5%).
SafeShops/The House of Marketing