As they have been doing for the last few years, the company continues to expand throughout the entire supply chain, from production to logistics. Its business model allows it to ensure personalized customer service and product traceability from the field to the shelf.
One of their main lines of business is their berry productions with a global strategy, expanding their productive hectares in their main origins of Morocco, available from November to May, and Poland, available in the summer months. In addition, to its strategic group of Dai-growers producers, further expanding its volumes and its availability.
Now they are in the middle of the Polish season with 80 hectares in Poland, divided between strawberry, raspberry, and blueberry. Also, Daifressh continues to expand its hectares, concretely during last spring it cultivates 10 new hectares of blueberries, which are part of its new Sekoya Project. It consists of a plantation plan for Crunch and Grande blueberry varieties to develop 100 more hectares of blueberries by the year 2030.
Regarding its production in Morocco, has a total of 80 hectares, which they plan to continue expanding. They have already acquired two new farms in the country with more than 140 hectares, which will soon begin to be productive.
“Our goal for 2030 is to have more than 300 hectares. It’ll reinforce our position as one of the largest berry suppliers and producers in Central Europe. Offering a personalized and quality service to our clients, not only because of our know-how in production but also our solid logistics network, as well as our facilities in several European countries”, highlights Ana Claramunt, General Director of Daifressh.
Another aim is to continue betting on its vertical integration throughout the supply chain, investing in new consolidation centers in different strategic locations. Therefore, this year it has added a new warehouse to its logistics centers network in Europe, with the inauguration of its storage and packing house in Stemplew, Poland.
“As we continue to grow, also we continue to strengthen our commitment to environmental, social, and economic sustainability. Therefore, more retailers trust our berry project and our service, which has allowed us to access new markets. If you want to know more about us and our berry project, you can contact by our website www.daifressh.com, or you will be invited to visit us during Fruit Attraction 2023 at our Stand 8C13” adds to finish Ana Claramunt, General Director.