The restyling of the renowned brand represents a rejuvenation of its visual code, through the incorporation of a more relaxed and natural colour range that links and relates it in a much more direct and effective way with its origin, characteristics and properties.
This change, which affects both its range of melons and watermelons, is focused on ensuring that the brand, widely recognized in the market both for the quality of the products marketed under its seal and for its long and successful track record, is more easily identifiable by the sector, as well as the objective of reinforcing its brand image.
Along the same lines, a COSARICA STAR label has been designed to identify melons and watermelons carefully selected for their extraordinary qualities. A label that denotes the high quality of a product that receives the distinction of our team of experts to be part of this exclusive selection.
The new boxes and labels are already available, and will be served in the next deliveries of COSARICA products that the market requests.
About CMR GROUP
CMR is a company with more than a century in the fruit and vegetable trade and currently with the fifth active generation. Its correct management has allowed the company to achieve, over the years, a sustained growth with its partners, original producers who have found in CMR Group the ideal platform to market their products and brands. On the other hand, more than 4,000 currently active customers have at their disposal a supplier, who offers them a range of high quality products from all over the world, with a constant supply guaranteed by its parent company FRUITS CMR, as well as its national network and international subsidiaries, covering the entire European wholesale market.