CMR GROUP presents interesting news

Tue 25/07/2023 by Richard Wilkinson

At the next edition of Fruit Attraction, CMR Group will present the staff of its new commercial offices in CMR PORTUGAL and CMR FRANCE – Rungis, as it continues to grow as a leading global fruit and vegetable operator. The group will also release its annual Corporate Social Responsibility report, outlining its latest activities in this field, ranging from the implementation of regenerative agriculture and water footprint reduction practices on its farms in Brazil, to the promotion of the circular economy through investments in technologies and infrastructure for efficient recycling, to the implementation of solar panels at its headquarters and at its subsidiary in Mercamadrid, to the donation of food to disadvantaged groups or co-sponsorship prizes for rural women entrepreneurs.

The firm will also launch a digital media campaign for its brand of extra-quality pre-ripened avocados and mangoes AURUM, featuring modes and moments of consumption, recipes or properties, among others.

Finally, CMR will unveil its new corporate branding both on its packaging and on the labeling of its COSARICA brand. In its latest campaign, the brand has incorporated a more relaxed and natural colour range that makes a much more direct link with its origin.

The ranges of melons and watermelons will also have a new visual identity to be much more identifiable. A STAR label has also been designed, which identifies products carefully selected for their extraordinary organoleptic qualities.

Many other novelties will be presented at the group’s 128m2 full-island stand located in Pav.10E04, where all are invited to speak with CMR’s national and international staff about current and future projects and ways of collaboration.


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