As a first step, the company is resuming the supply of markets where it had previously had commercial contacts, such as Brazil, Chile and Costa Rica. At the same time, the company is developing new markets such as Colombia, Mexico and Uruguay, among others, giving priority to Latin American countries with which Peru already has trade agreements. The main objective of this commercial drive is to diversify the portfolio of markets and customers.
One of the main products for market diversification are blueberries; supplies to Brazil and Uruguay already started in April. The mandarin campaign is currently underway, and an interesting volume of avocado exports will also be destined for new markets. The objective is to offer the entire range of Camposol products, and from all origins, to contribute to the marketing of the full range of qualities and sizes that the company produces. In this respect, talks are already underway with several retail chains in Latin America.
Regardless of market diversification, Camposol continues and will continue to maintain its strong focus on the core markets in North America, Europe and Asia that together with the new markets contribute to implementing the global commercial presence strategy. “If in the last five years we have focused on consolidating cooperation with existing customers in the major markets, we must now expand our global footprint into those regions that also contribute to world demand in an important way. Feeding the world is our goal,” says Fiorella Dyer, Head of Sales LATAM.