The event will take place on October 3 and 5 with two different panels. The Market Panel will be held on October 3 from 3-5 pm at Hall 4 FruitForum 4 and the Innovation Panel will be held on October 5 from 10:30 am to 12 noon at Hall 5 FruitNext, IFEMA, Madrid.
Market Panel programme
On October 3, from 3-5 pm, a dynamic Market Panel will take place in Hall 4 at the FruitForum4. This panel will feature discussions and insights from key figures in the industry, providing a deep dive into the current market trends, challenges and opportunities. It’s a unique chance to gain firsthand knowledge about the evolving landscape of the fresh produce market.
3:00 pm – Welcome by EUROFRESH & ASIAFRESH editor Pierre Escodo.
3:10 pm – Demand & Supply Chains: How to regain profitability and boost consumption, by FIBL expert Michael Curran and A-Insights expert Miriam van der Waal.
3:40 pm – Retail & Distribution leaders: How a holistic approach can help promote the category, by retail leaders: Ecoveritas head of marketing Sophie Pagnon; CEO of Naturland, Steffen Reese.
4:15 pm – Water & Social Challenges: How to communicate effectively about and ensure more responsible sourcing, by Freshfel Europe/ Footprint Initiative, General Delegate Philippe Binard; Proexport Chair of the Lettuce Committee & Primaflor Corporate Director Cecilio Peregrin; WWF Agriculture Delegate Felite Fuentelsaz; and GLOBALG.A.P. – Grasp & Spring expert Nolan Quiros.
Innovation Panel programme
IPM & Post-Harvest innovations: key advances for the future
The excitement continues on October 5 from 10:30 am to 12:00 pm in Hall 5 at FruitNext. The Innovation Panel will explore the latest advances and breakthroughs in the fresh produce industry. From cutting-edge technology to innovative practices, this panel is designed to inspire attendees and spark discussions about the future of the field.
10:30 – How IPM solutions are key to improving sustainability, particularly with field crops.
Latest advances with R&D experts of: Bioline Manuel Gomez, Certis Belchim Pedro Juan, Kimitec Alejandro de las Casas and Koppert Spain Valter Ceppi