Belgium set to storm Fruit Logistica

Belgium is set for a record participation at next month’s Fruit Logistica in Berlin, with 40 produce companies, trade associations and fruit and vegetables auctions already confirmed.
Tue 31/01/2023 by Richard Wilkinson

VLAM, the Flanders Agricultural Marketing Board, has announced that 32 Belgian suppliers of fruit, vegetables, potatoes and fruit trees will be present at Fruit Logistica in Berlin at its joint stand. VLAM’s 660m2 stand will reportedly be made of wood and decorated with attractive product pictures. Experts will be on hand to communicate how the fruit and vegetables sector is responding to the challenges of high inflation and the energy crisis.

According to a statement by VLAM, “The sustainability trend that is already pronounced will gain further momentum. Consumers are clearly returning to traditional, seasonal vegetables. Producers and traders cannot turn a blind eye to this development.”

VLAM has warned that this year’s production of crops in heated greenhouses is being drastically reduced due to high energy prices, with production scheduled to focus on the warmer seasons.

 

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