Anecoop has launched a pioneering project called the Observatory of Sustainability, aimed at establishing a framework to accurately measure the impacts and improvements that Anecoop and its partners can make to the sustainability of the agri-food system, while also quantifying the social, economic and environmental impacts of its activities. The technological and scientific nature of the Observatory will provide new precise indicators that can be applied across the Spanish agri-food industry.
The Sustainability Observatory is intended to improve the entire production process (production, handling and marketing of fruits and vegetables) by ensuring greater sustainability in different areas of Spain in which Anecoop has production centres (Alicante, Almería, Cádiz, Castellón, Ciudad Real , Huelva, Lleida, Murcia, Navarra, Segovia, Seville, Valencia and Valladolid). The project will prioritise strategic sectors in which Anecoop wants to implement quality through sustainability.
Anecoop’s president Alejandro Monzón said, “We want to be more than a producer and marketer of fruits and vegetables; we want to be pioneers in the implementation of tools to identify, quantify and measure sustainability criteria, as well as establish a culture of business sustainability at all levels. For Anecoop, it is important to work with social and economic indicators to investigate ways to strengthen the socioeconomic fabric of rural areas, improve their competitiveness, generate greater economic growth, and positively impact the environment.”
The initiative is based on three basic pillars: a medium and long-term strategy with concrete actions, the research and development of specialised tools to make them available to partners, and the training and specialisation of associated companies in this area.