After 4 years of promotional campaigns aimed mainly at the retail and wholesale channel, Ambrosia™ is now reinforcing its brand among end-consumers with a campaign full of promotions and a strong presence in both offline and digital communication channels.
Thanks to its communication efforts with retailers and wholesalers, Ambrosia™ is now a well-known, valued and appreciated apple in Spain. To continue promoting its brand and reach the final consumer, the brand has now launched a further series of actions, this time, aimed at converting final consumers into true devotees of its apples.
With the slogan: “Ambrosia™ tastes divine in the family!”, Ambrosia™ is breaking into the market as the apple of the whole family with divine properties. Its flavour will delight kids and its nutritional properties will make their elders fall in love with it.
The promotional actions include TV ads and exclusive sponsorships in prime time. The brand also has a solid presence on social networks, where it shares content that reflects its values and promotes the excellent organoleptic and nutritional qualities of its apples. Ambrosia™ harnesses the power of social media by collaborating with well-known influencers in the gastronomy sector such as @montes_manzanaycalena, @lola_frambuesa, @megasiltiva and @lacucharaazul who offer their communities delicious ways to consume Ambrosia™ apples.