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International Biofruit Congress

5 October 2021 @ 3:00 pm - 5:00 pm

Timezone : UTC+0

After the great success of the previous 3 editions, which received more than 400 delegates, Eurofresh Distribution magazine and Fruit Attraction team up again to discuss the future of organic F&V markets and other growing “value chains”. The event is being held over 2 sessions: on June 17th 3pm & October 5th 3-5pm at IFEMA Madrid during FRUIT ATTRACTION.

The first session held last June 17th attracted nearly 300 online delegates. You can still watch it on YouTube.

European retail buyers and international institutions, including the European Commission and FairTrade International, will discuss the best strategies for fuelling the organic market phenomenon in Europe and globally. Considering the latest consumer behaviours since Covid-19, how to better respond to the growing consumer demand beyond organics, for more engagement with the environment and social issues?

2nd Session: 5th October 3-5pm at FRUIT ATTRACTION Madrid

The session will also be held simultaneously on LIVEConnect

  •  15:00 Regulations: How the new EU organic regulation is to be applied

By European Commission delegate of the DG AGRI, Bio Unit, Denis de Froidmont

  • 15:15 Consumer trends: other “value-chains” competing with organics


  • 15:30 Retail & Distribution on latest strategies with organics and other sustainable sourcing:

By retail leaders like:

AUCHAN GROUP head of Responsible Food Sourcing program

REWE GROUP director of organic sourcing

SONAE MC director of F&V, David Monteiro

  • 16:00 Debate on sustainability:

Sustainable programs (to be confirmed)

FAIRTRADE INTERNATIONAL: Going “premium” with the “Living Wage” approach.

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1st Session: 17th June 3-5pm online & YouTube

Language: Spanish

  • 15:00 Current situation: latest trends in European organics and third countries


  •  15:15 Consumers: how to deliver the best of organics to the most demanding consumers – a spotlight on France

 By ALTERBIO commercial director, Madjid Aidh

  •  15:30 Retail: distribution channel strategies in Spain

By ALCAMPO head of “APC” supply chain, Sergio Roman

SONAE MC director of F&V, David Monteiro

MERCABARNA strategy manager, Pablo Vilanova

  • 16:00 Debate on sustainability: importance of communicating with the consumer

By PROEXPORT sustainability director Maria Dolores Molina

 FAIRTRADE INTERNATIONAL banana expert Nicolas Leger



5 October 2021
3:00 pm - 5:00 pm
Event Category:


Eurofresh Distribution
Ifema Madrid
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