Strengthening assortment – especially the fresh offering – is among the initiatives Walmart’s U.S. team is now focused on, according to CEO Doug McMillon,
In the retailer’s 2015 annual report, he also pinpointed driving the integration of e-commerce with Walmart stores and improving the customer experience as priorities.
And McMillon said a similar focus applies to Walmart operations in Canada, Mexico, China, the UK and Brazil. “Across International, our commitment to a compelling fresh food offering and innovations in e-commerce, like grocery home shopping, will be important growth drivers for the future,” he said.
In the report, Walmart said its goal is to be “the most trusted retailer everywhere we operate.”
“We aim to strengthen customer trust with a strong focus on EDLP (everyday low prices), high quality fresh food and excellent customer service. For example, in China, we’ve invested to improve our distribution network for fresh products and also utilized Walmart’s “Worry Free Fresh” program to provide a money-back guarantee if our produce and meats don’t meet customer expectations,” Walmart said.
It is also committed to providing more healthy food products, including at its warehouse club, Sam’s Club.
“Whether they’re millennials or boomers, Sam’s Club members are seeking healthier food options – and we deliver. Last year, we more than doubled our organic portfolio. And, “healthy for you” items such as breakfast bars, squeezable fruit pouches and protein drinks are resonating with members as well.”
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