Waitrose introduces Sweet Sprouting Cauliflower
In hopes of widening cauliflower’s appeal, UK supermarket chain Waitrose has introduced a new, versatile long stemmed version called Sweet Sprouting Cauliflower.
In a press release, Waitrose said the vegetable, being grown exclusively for it in Lincolnshire, is faster to cook, crunchier in texture and sweeter than its larger relative.
It said Sweet Sprouting Cauliflower has never been sold before in the UK but has been popular in China for many years.
“It looks like a cross between long stemmed broccoli and the delicate white flowers popular in bridal bouquets. It is naturally low in calories and fats and is a source of fibre. An 80g serving counts as one of your five a day and will supply 60% of the daily requirement of Vitamin C,” Waitrose said.
“Traditional cauliflower has had a bit of a renaissance of late. Healthy food bloggers have been blitzing it to make low carb pizza bases and chefs serving it charred as vegetarian ‘steaks‘. Waitrose thinks this new style will only increase its popularity further.”
Waitrose Vegetable Buyer, Gemma Hodgson said: “Long stemmed broccoli is really popular with our shoppers and so we are excited to introduce new variety of cauliflower. It is less dense than the more commonly known type and therefore very versatile. It can be eaten raw in salads, used in stir fries, steamed, roasted or barbecued in a matter of minutes.”
Sweet Sprouting Cauliflower is grown in a similar way to normal cauliflower but allowed to mature further so its florets separate to grow into stems. The stems have small, white heads similar to normal cauliflower but are much smaller and more delicate.
Packs of the new cauliflower cost £1.99 for 160g and are available in 186 Waitrose branches.