The new Linyi-Jiaxing wholesale market opens new opportunities in eastern China

The brand new Linyi-Jiaxing Market – a wholesale distribution centre for fresh fruits – opened on 28th January in Linyi City, Shandong in eastern China. The facility cost US$190 and will serve a radius of four hours’ drive, encompassing a population of 200 million. General manager of Jiaxing and chairman of Linyi-Jiaxing, You Zhijiang, said that the day marked a first step for Jiaxing Market to compete on a national level. Based in the fruit-producing region of Shangdong, Jiaxing-Linyi will help expand the area’s market service area.

Prior to the market’s opening, China’s major wholesale markets for fresh fruits obtained their supplies from the ports of Guangzhou and Shanghai. As part of the country’s One Belt One Road initiative, Shandong’s Qing Dao Airport was named the designated port for fresh fruit importation while the market service areas of Jinan, Qingdao, and Linyi Cities have been restructured to meet the increasing demand for fresh fruits. The market’s annual trading value is forecast to reach US$2.4 billion.