The apple sector chooses Macfrut Digital (8-10 September 2020) and the opportunity it offers to make new business contacts. In fact, all the major apple producers and consortia – apples are Italy’s most exported fruit – have also joined the event. The apple sector is one of the most dynamic sectors of the Italian fruit and vegetable industry, which has taken further steps towards internationalisation since the recent opening of the Thai and Vietnamese markets.
The apple sector chooses Macfrut Digital
First Italian apples to land in Vietnam
After five years of negotiations, Italian cooperative VOG has announced the export of the first shipment of Italian-grown apples to Vietnam. The first shipment will consist of 8 tons of South-Tyrolean apples. The biggest hurdle to be overcome during negotiations was clarification of phytosanitary requirements. These matters have now been resolved following several site inspections conducted by the Asian plant protection authority.
YELLO® apple lands in Australia
Change at the top of VOG Consortium
There has been a changing of the guard in the management of VOG, the Consortium of South Tyrolean Fruit Growers’ Cooperatives, which brings together almost 5,000 members specialised in apple production. On 28 August 2019, at the “House of Apples” in Terlano, Gerhard Dichgans, who had been CEO of the VOG Consortium for 29 years, officially “passed the torch” to the new CEO, Walter Pardatscher.
Apples, still-high europea stocks put the brake on price recovery
VOG Consortium CEO Gerhard Dichgans explains how the situation is evolving, in Italy and internationally.
“As the export season begins in the Southern Hemisphere, the European apple market is still under pressure, with high stock levels putting the dampers on hopes of a forthcoming recovery in prices.” These are the words of Gerhard Dichgans, CEO of the VOG Consortium, in his latest update on the current international situation.
VOG: upturn in markets and demand at midway point of season
Sales in January, the midway point of the 2018-2019 apple season, point to an upturn in the main markets for South Tyrol - Südtirol apples.
Despite an early season shrouded in doubt due to the record production levels in Europe and the excessively high retail prices following the poor harvest of the previous season, the early January markets have shown the first hints of an upturn in demand.
JAZZ, A NEW BRAND IMAGE
A new look has been created for JAZZTM, the brand of the apple variety bred in New Zealand and grown and distributed in Italy exclusively by VOG in Alto Adige/Südtirol.
For next season, the club apple will be labelled and marketed under a restyled JAZZTM logo, as always combined with the ENZA brand of rights-holder T&G Global.
Yello apple makes its debut at Interpoma
The Japanese-bred yellow apple Yello® – being exclusively grown and marketed for Europe in northern Italy – made its debut on November 25 at the Interpoma trade show in Bolzano.
The new apple variety behind the Yello trademark, Shinano Gold, was created in Nagano in 1993 from a cross between the Golden Delicious and the Senshu. The Yello trademark is now registered in 60 countries.