VOG

The apple sector chooses Macfrut Digital

The apple sector chooses Macfrut Digital

Published on Jul 14th, 2020

The apple sector chooses Macfrut Digital (8-10 September 2020) and the opportunity it offers to make new business contacts. In fact, all the major apple producers and consortia – apples are Italy’s most exported fruit – have also joined the event. The apple sector is one of the most dynamic sectors of the Italian fruit and vegetable industry, which has taken further steps towards internationalisation since the recent opening of the Thai and Vietnamese markets.

First Italian apples to land in Vietnam 

First Italian apples to land in Vietnam 

Published on Mar 17th, 2020

 

After five years of negotiations, Italian cooperative VOG has announced the export of the first shipment of Italian-grown apples to Vietnam. The first shipment will consist of 8 tons of South-Tyrolean apples. The biggest hurdle to be overcome during negotiations was clarification of phytosanitary requirements. These matters have now been resolved following several site inspections conducted by the Asian plant protection authority. 

YELLO® apple lands in Australia

Change at the top of VOG Consortium

Change at the top of VOG Consortium

Published on Sep 11th, 2019

There has been a changing of the guard in the management of VOG, the Consortium of South Tyrolean Fruit Growers’ Cooperatives, which brings together almost 5,000 members specialised in apple production. On 28 August 2019, at the “House of Apples” in Terlano, Gerhard Dichgans, who had been CEO of the VOG Consortium for 29 years, officially “passed the torch” to the new CEO, Walter Pardatscher.

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Apples, still-high europea stocks put the brake on price recovery

Apples, still-high europea stocks put the brake on price recovery

Published on May 13th, 2019

VOG Consortium CEO Gerhard Dichgans explains how the situation is evolving, in Italy and internationally. 

“As the export season begins in the Southern Hemisphere, the European apple market is still under pressure, with high stock levels putting the dampers on hopes of a forthcoming recovery in prices.” These are the words of Gerhard Dichgans, CEO of the VOG Consortium, in his latest update on the current international situation.

VOG: upturn in markets and demand at midway point of season

VOG: upturn in markets and demand at midway point of season

Published on Feb 11th, 2019

Sales in January, the midway point of the 2018-2019 apple season, point to an upturn in the main markets for South Tyrol - Südtirol apples.

Despite an early season shrouded in doubt due to the record production levels in Europe and the excessively high retail prices following the poor harvest of the previous season, the early January markets have shown the first hints of an upturn in demand.

JAZZ, A NEW BRAND IMAGE

JAZZ, A NEW BRAND IMAGE

Published on May 22nd, 2017

A new look has been created for JAZZTM, the brand of the apple variety bred in New Zealand and grown and distributed in Italy exclusively by VOG in Alto Adige/Südtirol.

For next season, the club apple will be labelled and marketed under a restyled JAZZTM logo, as always combined with the ENZA brand of rights-holder T&G Global.

Yello apple makes its debut at Interpoma

Yello apple makes its debut at Interpoma

Published on Nov 28th, 2016

The Japanese-bred yellow apple Yello® – being exclusively grown and marketed for Europe in northern Italy – made its debut on November 25 at the Interpoma trade show in Bolzano.

The new apple variety behind the Yello trademark, Shinano Gold, was created in Nagano in 1993 from a cross between the Golden Delicious and the Senshu. The Yello trademark is now registered in 60 countries.

VOG celebrates the success of Envy

VOG celebrates the success of Envy

Published on Apr 06th, 2016

VOG presented a great achievement at Fruit Logistica 2016: Envy.

Thanks to an agreement signed with New Zealand’s ENZA, the distributor and holder of the trademark rights, VOG is Italy’s exclusive producer of this apple, together with the second project partner in Alto Adige, the VI.P. Consortium.

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