US fresh food market

EU and US vie for leadership in organics

EU and US vie for leadership in organics

Published on Feb 03rd, 2020

The world’s largest organic markets, the US and the EU have exhibited dynamic growth over the past couple of years. While the US overtook the EU as the leading global organic food market in 2012, the EU has been showing stronger growth of late. Indeed, over the past 10 years, the organic food market in the EU has nearly doubled. According to the Organic Trade Association, the US recorded sales of US $47.9 billion in 2018, while the EU market was worth an estimated US $45.4 billion, up 18% from the previous year, according to USDA FAS data.

 

Health trend favours frozen over fresh fruit

Health trend favours frozen over fresh fruit

Published on Apr 18th, 2016

Frozen fruit sales benefitted more than fresh fruit from the trends towards healthier diets which influenced the fresh food market in the United States last year.

According to Euromonitor, Americans are increasingly “counting ingredients, not calories” and eschewing heavily processed foods for fresh and natural offerings.

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