Walmart China partners with Sweeki for top-quality kiwis
Sweeki harvest started in Chile, whilst sales from Italy keep going
The harvest of the top-quality kiwi for the Sweeki brand has started in Chile. Origine Group plan to sell 2,000 tons of Italian kiwis and the same from Chile
In Chile the harvest of the green kiwis for the brand “Sweeki” of Origine Group has begun. This season the two Chilean members of the Group, David del Curto and Copefrut, will increase the quantity of Hayward bound to the brand “Sweeki Green”, used to market the top-quality kiwis of the Group. Only kiwifruits of superior quality, with great appearance, high sugar content and high dry matter can become Sweeki.
Sweeki kiwi from Chile to grow in quantity
The kiwi Sweeki to conquest Madrid
The balance of the first promotional activities for the kiwi Sweeki in MercaMadrid is very positive. Alessio Orlandi, general manager of ORIGINE GROUP, is satisfied: "We are planning activity promotions for other two weekends in the wholesale of the Spanish capital market. We will be set up dedicated desks to the new premium brand of our kiwi with tasting to discover the characteristics of this high quality Italian kiwi. The reactions of consumers after the first weekend have been interest and appreciation, supported by an extensive advertising campaign in and out MercaMadrid.