promotion campaigns

New markets, new campaign and year-round availability of Kanzi® 

New markets, new campaign and year-round availability of Kanzi® 

Published on Jan 19th, 2016

One of the world’s leading apple brands Kanzi® recently launched its new media campaign. The new ‘Seduce Life’ campaign targets consumers through radio, television, online banners and supermarkets. It’s one chapter in the ambitious growth plans of this international top three apple brand. Key targets for the coming years are year-round availability, broadening the distribution platform and raising brand preference with consumers. 

Year-round availability 

Freshfel calls for fresh ideas to boost consumption

Freshfel calls for fresh ideas to boost consumption

Published on Oct 16th, 2015

‘Think outside the box’ and seek creative ways to stimulate consumers to eat more fresh fruit and vegetables – that’s one of the messages from Freshfel Europe’s annual policy event held yesterday in Brussels.

The call comes amid figures from the association which show some consumption of some types of fresh fruit and vegetables has slid considerably.

Kanzi® apples launches season with a new consumer campaign

Kanzi® apples launches season with a new consumer campaign

Published on Oct 12th, 2015

Kanzi® launches the 2015-16 season with a new consumer campaign – Kanzi® Seduce Life – which communicates the idea of seizing life" by enjoying an everyday moment of luxury, reaching the outgoing, modern and active consumer with a positive mind-set," the company said in a press release.

“We want  customers to know that buying Kanzi® apples will give them the energy and spirit they need to be successful and happy. A juicy and delicious boost for a successful day.”, said Henry Müller, CEO of GKE NV.

We use cookies on our website to support technical features that enhance your user experience.

We also use analytics & advertising services. To opt-out click for more information.