The joint promotion campaign “Potatoes, prepare to be surprised - Europe's favourite since 1536” goes live!
Side Delights® announces Steamables™ fifht year as #1 selling brand of microwave/steamable potato
Solynta turns to technology in potato industry
Solynta has succeeded in developing Hybrid True Potato Seeds (HTPS), a milestone for which the company has taken out a new US patent. HTPS require only 25 grams, rather than 2,500 kilograms of potato tubers, to cover a hectare of land. HTPS can produce around 5,000 seeds per season compared to 10 new seed tubers per plant per season as was previously the case. This change can help speed up the introduction of new potato varieties for farmers and increase food safety within the potato industry by producing clean, virus-free true seeds.
Agrico launches Next Generation potatoes
Agrico reaches out to the world with ‘Next Generation’
Agrico is a co-operative of potato growers involved in breeding, growing, collecting, processing and marketing on average 500,000 tons of potatoes a year. Two years ago, the company developed a series of potato varieties with high Phytophthora resistance which they refer to as the ‘Next Generation’ potatoes. In addition to their unique high resistance, these sustainable varieties have outstanding consumption qualities in terms of appearance, taste and versatility. These qualities make the varieties attractive for both growers and customers.
Potato consumption on the rise in France
French consumers’ purchases of fresh potatoes rose 7.3% in May 2019, according to data published by Kantar. Since the start of the 2018-2019 campaign, purchases have grown 0.8% in volume. Growth was recorded in all of the distribution channels: +3.7% in hypermarkets, +6.9% in supermarkets, +13.8% in specialised channels. The average price of potatoes in supermarkets in May was €1.28/kg, up 39% from the same period last year. French early potato accounted for 25% of varieties marketed.
Frozen processed potato trade almost doubles in 10 years
According to Rabobank’s World Potato Map 2019, north-western European potato producers benefited most from the growth in global trade over the past decade. The trade in fresh, seed, and frozen processed potatoes accounted for around 7% of total potato production in 2017, with the rest consumed locally. Despite the small proportion, the international potato trade is starting to grow.
Russia to end reliance on imported potato
With the on-going sanctions limiting Russia’s imports, the country is reshaping its domestic potato production so that the country no longer has to rely on the world to provide its French fries. In 2017, Russia imported 94% of its French fries but has now invested in the necessary equipment to produce it locally, according to Sergey Korolev, head of Russia’s National Horticultural Union. With the market demand currently for around 106,000 tons annually, the new equipment has the capacity to produce 110,000 tons.
EU North-Western potato area has increased, as well as demand
The total consumption potato area in North-Western Europe, the NEPG area, has been estimated upon 578.821 ha, which is 4.6% more than last year and 8.3% more than the 5 years average. All 5 countries increased their potato area with Belgium on top with 5.4%.
This is based upon the NEPG (North-Western European Potato Growers) country estimations. The NEPG emphasizes that this does not automatically means that the harvest will increase also as the yields per hectare are more important for the final harvest than the area.
Russia Proposes Procedure for EU Seed
The Russian ban on imports of European potatoes has led many Russian importers to turn to the Egyptian, Moroccan and Pakistani shippers. They cannot wait for the lifting of the boycott. When importers switch back at the last moment to European supllies, this will seriously disrupt the market. Many importers have purchased for the March and April inventories. Take not that transport takes about three to four weeks. If the Russian border opens up to Europe, this will result in oversupply and lead to strong competition between European and African suppliers.