Pierre Escodo

Who is monitoring the nutritional value of our food?

Who is monitoring the nutritional value of our food?

Published on Dec 19th, 2016

Futurologists foresee an important convergence occurring between food and health care.

With the degradation of public health systems, people will increasingly use food as medicine – both for cure and prevention. Fruit and vegetables will surely be at the forefront of this dietary approach, but are we properly preparing for it?

The reality is research shows a decline in the nutrients in our food. One study of 43 fruits and vegetables, for example, found that on average the level of vitamin C fell 20% and riboflavin 38% over the last half of the 20th century.

How to win in both online & conventional retail

How to win in both online & conventional retail

Published on Jun 01st, 2016

Fruit and vegetable consumption may be declining in Europe but as highlighted at the ‘Tomatoes, trends towards 2020’ conference in Antwerp in April, the market value of tomatoes has nevertheless risen.

The reality is that sales can be boosted via tastier, more convenient varieties that increase consumer satisfaction.

And more sales can also be achieved through online shopping.

Multichannel distribution & the need to generate food “fashion”

Multichannel distribution & the need to generate food “fashion”

Published on Mar 31st, 2015

With consumption stagnant and margins shrinking, many European retailers have had to diversify their activities with online sales and dedicated lines for food service.

But exploring the different distribution channels to reach the end consumer is not enough, one must also create demand, in order to keep value in the supply chain.

There’s a need to generate food “fashion” and bring the consumer back to the kitchen, increase customer satisfaction and generate more loyalty.

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