The Origine Groupe

The Origine Group looks towards the Asian market

The Origine Group looks towards the Asian market

Published on Jan 03rd, 2017

The Italian kiwi sector is showing a commitment to quality and a partnership of its leading forces in order to conquer Asian markets.  This is why the Origine Group was formed, uniting nine of the largest Italian producers.  “The signs emanating from the Asia Fruit Logistica in Hong Kong show that consumption of our product is growing in the Asian markets we deal in, making us optimistic about the 2016 campaign.  Our focus must be on quality because consumers, in Italy and Europe, too, demand ever higher standards, so, if we want our product to be valued, we need to give value, and giving v

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