Origine Group ships to the overseas markets the last containers of italian kiwi, in a season full of both problems and achievements
Walmart China partners with Sweeki for top-quality kiwis
Origine Group reports strong growth in Italian kiwi
Origine Group records 80% increase in sales of Italian kiwi
“A satisfactory and successful Fruit Logistica”: that is the positive assessment of Alessandro Zampagna, managing director of Origine Group, the consortium of 9 leading Italian and Chilean companies.
“The absence of the Chinese and a few cancellations had no visible influence,” said Zampagna. “There were many visitors and all our meetings were confirmed.” There is growing interest in the activity of Origine Group, which promotes its members’ fruits in overseas markets.
Origine Group exclusive italian partner of the pear “FRED®”
Origine Group: 1st container of Sweeki kiwis from Chile arrived in China
The first container of Sweeki branded kiwis arrived from Chile in the port of Shenzhen, South-West China. The container, directed to the Chinese clients, is the first of the shipment plan of Origine Group for the Asian markets, that will continue for several weeks.
“Sweeki kiwis – says Origine Group general manager, Alessandro Zampagna - will reach the markets of different Asian countries, where they will be sold until October, both loose and in clamshells, in small shops and supermarkets”.
The kiwi Sweeki to conquest Madrid
The balance of the first promotional activities for the kiwi Sweeki in MercaMadrid is very positive. Alessio Orlandi, general manager of ORIGINE GROUP, is satisfied: "We are planning activity promotions for other two weekends in the wholesale of the Spanish capital market. We will be set up dedicated desks to the new premium brand of our kiwi with tasting to discover the characteristics of this high quality Italian kiwi. The reactions of consumers after the first weekend have been interest and appreciation, supported by an extensive advertising campaign in and out MercaMadrid.