Nadorcott: full view from the field to sales and marketing
Nadorcott: Full view from the field to sales and marketing
Press release: Don Pawanco
Nadorcott is the winning choice. An exceptional and incomparable late season mandarin. At the Protected Varieties Club, we are concerned about guaranteeing the satisfaction of our growers and associates and we take to the streets to ask them.
The testimonials of these growers and marketers speak for themselves. We invite you to watch the video at: https://www.clubvvp.com/testimonial-nadorcott/.
Nadorcott changes agriculture
Making money off the land and as Nadorcott reinvents it. The late ripening mandarin Nadorcott is a paradigm of new citriculture. It is a revolutionary change in the fields and it has been the farmer’s solution to survive in hard times. According to many farmers, it is a “…just as well I opted for it”.
Nadorcott is the variety par excellence; a lifesaver in a world where the citriculture was stagnant.
La Unio de Llauradors reports confusion of Orri and Nadorcott varieties in large retailers
La Unio de Llauradors has reported another case of consumer fraud, with the erroneous labeling of citrus varieties. This time it relates to Orri mandarins, for which citrus farmers pay the highest royalties, which are being sold in retailers as the Nadorcott variety. The association points out that Orri and Nadorcott are two different varieties that growers must pay plantation and commercialisation licenses to plant and market. The cost of royalties for producing and selling Orri are around €37,500 per hectare plus a fixed rate per kilo sold.
Morocco Nadorcott Seedless label makes grand debut in Berlin
The Moroccan Nadorcott Producers’ Association (Association des Producteurs de Nadorcott au Maroc – APNM) chose Fruit Logistica, the biggest fruit and vegetable trade event in the world, to launch its new Morocco Nadorcott Seedless label. Kenza Ouali, the Domaines Export marketing chief and the driving force behind the association, explained that “the aim is to assert the natural quality of Nadorcott mandarins, which are naturally seedless, selected naturally and grown in their place of origin.”
Clemcott 2016 season comes to a close
The Clemcott will be available in Europe’s best supermarkets until May, which will mark the end of another 5 month season for the certified quality mandarin.
In a press release, the Valencia-based CVVP (Protected Vegetable Varieties Club) said Spain’s favourable climate allows the Clemcott season to last longer.
It said the Clemcott is endorsed by the CVVP, which strives to supply relevant information to purchasing managers through international marketing channels in order to promote the best selection of the Nadorcott variety.
Last months to enjoy Clemcott
CVVP claims research shows Tango essentially derived from Nadorcott
The Club de Variedades Vegetales Protegidas (Protected Vegetal Varieties Club - CVVP) claims new research shows the ‘Tang Gold’ variety (also known as ‘Tango’) is essentially derived from the ‘Nadorcott’ mandarin.
In a press release, the Valencia-based club said this is the thesis supported in a report by the Institute for Plant Molecular and Cell Biology (IBMCP), a centre it said is funded by the Polytechnic University of Valencia (UPV) and the Spanish National Research Council (CSIC).