marketing

Pinkids® takes on the colours of the animated film Trolls World Tour

Pinkids® takes on the colours of the animated film Trolls World Tour

Published on Dec 17th, 2020
Photo: Pink Lady

For the new season, Pinkids® apples will put on the colours of the Trolls World Tour licence to support their stepping-up. Over the past five years, Pinkids® have been an unfailing success, with a 238% increase in volumes sold between 2015 and 2020.

This campaign is part of a strategy of partnerships with high-profile licences initiated several years ago; this initiative has helped PinKids® be perceived as a dynamic brand and as a strong value by retailers and attractive by consumers.

Pink Lady® sets off on tour across France

Pink Lady® sets off on tour across France

Published on Dec 03rd, 2020
PINKIDS © Pink Lady®

 

To launch the new season, Pink Lady® will crisscross France to meet its partner wholesalers in wholesale markets and open-air markets in 10 cities. This unprecedented tour, which will begin on November 5 and will run for 5 weeks, will announce the launch of the French harvest and allow Pink Lady® to anchor itself a little more in the local landscape.

Tozer Seeds Ibérica launches first promotional campaign in Spain

Ambrosia ™ launches first television advertising campaign 

Ambrosia ™ launches first television advertising campaign 

Published on Nov 24th, 2020
Photo: Ambrosia™

With the claim “Ambrosia, te va divina” (Ambrosia, you’re divine), the Ambrosia ™ apple brand has launched its first television advertising campaign in Spain with a 20-second spot, which is being broadcast nationwide on the main networks. This campaign, which will be active until November 29, aims to achieve greater brand awareness of Ambrosia ™ apples in Spanish homes.

CRISP, JUICY, READY FOR THE MOVIES: Kanzi apples are the secret stars on the red carpet

The European Packaging Forum: Congress & Get-together on May 14, 2020

The European Packaging Forum: Congress & Get-together on May 14, 2020

Published on Jan 29th, 2020

The European Packaging Forum is a precisely tailored congress event for the fruit and vegetable industry, focusing on marketing, sustainability, traceability, consumer and trade acceptance, innovative solutions, logistics, protection and functionality, hygiene and law. These are the topics that the experts from all stages of the value chain will be discussing on 14 May 2020 in Düsseldorf at Hotel Nikko Düsseldorf. This will be followed by the DFHV Annual Conference on 15 May 2020. 

Campaign in Quebec promotes loving 5-10 daily servings

Campaign in Quebec promotes loving 5-10 daily servings

Published on May 03rd, 2016

“I love 5 to 10 servings a day” is the tagline for a campaign now running province-wide in Quebec, Canada, to remind consumers about the importance of eating more fruit and vegetables.

First launched in 2004 by the Quebec Produce Marketing Association (QPMA), the “I love 5 to 10 servings a day” campaign has been given a fresh look and will run from May 2 through June 5.

Fresh produce delivers over a third of Lidl's turnover

Fresh produce delivers over a third of Lidl's turnover

Published on Apr 25th, 2016

Fresh produce accounted for 35% of sales of its sales last year, says discount retailer Lidl.

That's up five percentage points on the previous year and reflects the fact it puts freshness at the heart of its product strategy, the German global supermarket chain said in a press release.

Fresh produce section in a Lidl store

Fashion watermelon intensifies final consumer campaign

Fashion watermelon intensifies final consumer campaign

Published on Mar 14th, 2016

Backed by a production noted for high quality standards, Fashion watermelon has been present this season in all Spanish households, thanks to a widespread dissemination and advertising campaign including the country's main audio-visual communication groups. To this end, Europe's ‘seedless’ frontrunner has sponsored TV entertainment shows such as ‘El Hormiguero’, ‘Sálvame’ and ‘Espejo Público’ as well as cookery programmes like ‘Al Punto’, and series such as ‘El secreto de Puente Viejo’ and ‘Amar es para siempre’, among others.

International Sweet Potato Week 2016 kicks off next Monday

International Sweet Potato Week 2016 kicks off next Monday

Published on Mar 07th, 2016

International Sweet Potato Week – taking place March 14 to 24 – will put the spotlight on the Netherlands, Belgium, France, Germany and Poland.

An initiative of the North Carolina Sweet Potato Commission and the American Sweet Potato Marketing Institute, the week is designed to convince more consumers, chefs and culinary journalist to cook with sweet potatoes.

During the week, a wide range of information, including recipes, cooking methods and facts about sweet potatoes, will be shared via social media.

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