Origine Group reports strong growth in Italian kiwi
Positive year expected to New Zealand kiwi
With New Zealand’s kiwi harvest due to start soon, and run from early February to early April, a good crop is expected, according to the NZ Kiwiberry Grower Association. Thanks to favourable growing conditions, a good sized and good quality crop is anticipated. Export volume for this season is estimated at 240,000 kg, similar to the last campaign. The fruit is exported worldwide and enjoys great appreciation on the global stage. The main varieties grown in New Zealand are Tahi, Marju Red and Takaka.
Zespri reveals bold new brand identity
5 February 2020
Zespri, the world’s leading marketer of kiwifruit, has unveiled its first new look in its 22-year history, with a refreshed brand providing a strong platform for the company to continue its recent growth.
Italian kiwi to land in South Korea
Credit: Marco Verch (flickr, https://www.flickr.com/)
Prospects of price gains amid smaller European kiwi crop
Europe’s kiwi growers have hopes for better prices this season with new estimates showing their 2016/17 kiwi volume is forecast to slip 5% on the previous season, to under 700,000 tons. Though kiwi giant China should again come in with 1.3 million tons – double the combined crop of the Southern Hemisphere’s New Zealand and Chile – the total Northern Hemisphere crop is poised to be down 5% to just under 2.03 million tons.
Chilean kiwi – diversification push focused on Asian markets
Exports during Chile’s 2016 kiwi campaign, which began a week late, are expected to slip to about 175,000 tons.
While weather has played a role in this slowdown, the difficult context that faced European producers last season also had an impact, especially in Italy and Greece, with their records of overproduction, small calibres, low prices and large volumes in storage until very late in the season.
All of this held back what is usually an early start by Chile in markets which are normally running low in stocks at the end of the Northern Hemisphere campaign.
More evidence of kiwifruit's health benefits
From the digestive system to immunity and metabolic health, an increasing body of research demonstrates how beneficial kiwifruit is for human health, reports Zespri.
In a press release, the New Zealand-based kiwifruit marketing company said some of the latest research was presented by leading scientists at the first-ever International Symposium on Kiwifruit and Health, held in New Zealand in April.
NZ kiwi exports set to soar from 2017
Last year was a bumper one for the New Zealand kiwifruit industry with production up 30% to 475,000 tons, exports up 31% to 454,000 tons, and FOB export receipts up 43% to NZ $1.44 billion yoy, reports the USDA.
This year is forecast to be one of consolidation with production and exports up just 1.5% to 482,400 and 460,400 tons respectively.
Kiwi from Chile: ripening is key
Kiwifruit, just like bananas, mangoes and avocados, needs to be ripened. If the product is not properly ripened, it runs a considerable risk of being deemed bad fruit. The satisfaction rating of kiwifruit end consumers is currently rather erratic.
For the outcome to be consistent, kiwi ripening does not take place on the plant, so a transforming process is necessary. The key to achieving it lies in maintaining a clear and well-organised process, where exporter and recipient have clearly demarcated functions and responsibilities.
Zespri, T&G together targetting SE Asia
About one million trays of Zespri kiwifruit will be sold in Thailand, Cambodia, Myanmar and Laos in the 2016 season as the first step in a new collaboration between Zespri and T&G. That would make for a nearly 50% increase in Zespri’s Kiwifruit sales in those countries in the 2015 season.
During last week’s Fruit Logistica fair in Berlin, the companies have signed a Memorandum of Understanding (MOU) confirming their intention to work together to develop market opportunities together to grow export sales.