Kanzi®

Kanzi® concludes a successful European season - smooth transition to southern hemisphere harvest

Kanzi® concludes a successful European season - smooth transition to southern hemisphere harvest

Published on Jul 13th, 2020

The marketing of the European Kanzi® harvest is almost complete and the first fruits from the southern hemisphere are ready to be marketed. With this smooth transition from domestic produce to imports, it is possible to offer Kanzi® lovers their favourite apple at any time of the year.

More interest in Kanzi®

Kanzi® is gaining more fans, as new GFK data confirm. Brand awareness of Kanzi® for example in Germany has risen significantly over the past year.

Kanzi® concludes a successful European season

Evolution of the pandemic and its impact on F&V sector: a glance to future

Evolution of the pandemic and its impact on F&V sector: a glance to future

Published on Jun 11th, 2020
PRESS RELEASE

 

Borgloon, 9th of June 2020 - The marketing of the European Kanzi® harvest is almost complete and the first fruits from the southern hemisphere are ready to be marketed. With this smooth transition from domestic produce to imports, it is possible to offer Kanzi® lovers their favourite apple at any time of the year.

CRISP, JUICY, READY FOR THE MOVIES: Kanzi apples are the secret stars on the red carpet

New markets, new campaign and year-round availability of Kanzi® 

New markets, new campaign and year-round availability of Kanzi® 

Published on Jan 19th, 2016

One of the world’s leading apple brands Kanzi® recently launched its new media campaign. The new ‘Seduce Life’ campaign targets consumers through radio, television, online banners and supermarkets. It’s one chapter in the ambitious growth plans of this international top three apple brand. Key targets for the coming years are year-round availability, broadening the distribution platform and raising brand preference with consumers. 

Year-round availability 

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