The marketing of the European Kanzi^® harvest is almost complete and the first fruits from the Southern Hemisphere are ready to be marketed. With this smooth transition from domestic produce to imports, it is possible to offer Kanzi^® lovers their favourite apple at any time of the year.

PRESS RELEASE

Borgloon, 9th of June 2020 - The marketing of the European Kanzi^® harvest is almost complete and the first fruits from the southern hemisphere are ready to be marketed. With this smooth transition from domestic produce to imports, it is possible to offer Kanzi^® lovers their favourite apple at any time of the year.

The Horticultural and Fruit Co-Operatives Association, Val Venosta (VI.P), has noteworthy innovations such as BIOgraphy, a traceability and transparency system by means of which the end customer can consult the website www.biography.vip.coop to find the farmers that have grown every one of the apples from VI.P’s organic line and where the fruit comes from.

A clever new campaign – with ‘censored’ and ‘uncensored’ clips – kicks off the 2016/17 Kanzi apple season in Europe.

All about seducing life and living in the now, the cheeky videos star the red-suited Kanzi Man but with the hook – designed to drive consumers there – that ‘uncensored’ versions can be seen on the Kanzi website.

One of the world’s leading apple brands Kanzi® recently launched its new media campaign. The new ‘Seduce Life’ campaign targets consumers through radio, television, online banners and supermarkets. It’s one chapter in the ambitious growth plans of this international top three apple brand. Key targets for the coming years are year-round availability, broadening the distribution platform and raising brand preference with consumers. 

Year-round availability 

Kanzi® launches the 2015-16 season with a new consumer campaign – Kanzi® Seduce Life – which communicates the idea of seizing life" by enjoying an everyday moment of luxury, reaching the outgoing, modern and active consumer with a positive mind-set," the company said in a press release.

“We want  customers to know that buying Kanzi® apples will give them the energy and spirit they need to be successful and happy. A juicy and delicious boost for a successful day.”, said Henry Müller, CEO of GKE NV.