IPG Mediabrands

23% of consumers to increase consumption of sustainably grown vegetable over next 3 years

23% of consumers to increase consumption of sustainably grown vegetable over next 3 years

Published on Jan 10th, 2020

Consumers worldwide are changing their purchasing habits and the sustainable food revolution appears to have taken off. These are the findings of the Wave X-Remix Culture report, carried out by the IPG Mediabrands Group, which surveyed 56,398 consumers from 81 countries on their consumption habits. The report also predicts that in the next three years, 23% of buyers will increase their consumption of sustainable vegetable products and 13% will increase purchases of non-fresh sustainably produced items. 

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