IFEMA

Fruit Attraction 2020: a fulcrum for reconstruction and a tribute to the sector

Fruit Attraction 2020: a fulcrum for reconstruction and a tribute to the sector

Published on Jul 02nd, 2020

In its twelfth year, Fruit Attraction 2020 will incorporate new elements into its format with the aim of serving as a fulcrum to promote the reconstruction of international trade relations within the fruit and vegetable sector. It takes place in October, which is the key time for the sector. The confidence of the sector as a whole, and the support of the international Fruit Attraction community to speed up the recovery, has allowed the fair to have recorded an increase of 5% in registrations for participation, compared to the same dates last year.

Madrid’s IFEMA prepares for reopening with rigorous safety protocols

DS Smith donates 10,000 bedside tables to IFEMA field hospital

DS Smith donates 10,000 bedside tables to IFEMA field hospital

Published on Apr 02nd, 2020
  • The field hospital will receive 10,000 corrugated cardboard items, to be used by patients as bedside tables or stools.
  • This type of cardboard furniture is perfect for the field hospital as it does not need disinfecting or cleaning, and can be destroyed when no longer used.
  • Under the slogan #EsteVirusLoParamosUnidos, the campaign seeks to make life more comfortable for patients transferred to the IFEMA field hospital.

Going beyond organic: 2nd BioFruit Congress examines how to fuel and sustain growth in the organic market

Going beyond organic: 2nd BioFruit Congress examines how to fuel and sustain growth in the organic market

Published on Nov 05th, 2019

The big issues facing the future of the organic produce market were debated on Wednesday, October 23 at the 2nd annual BioFruit Congress. Held as part of the Fruit Attraction fair in Madrid, the congress was organised by EUROFRESH DISTRIBUTION and IFEMA, with the collaboration of PROEXPORT. Topics covered included how to satisfy increasing consumer demand for produce that goes beyond organic production to address wider issues, how retailers are responding to this, regulatory issues, and the impact of other standards and certification in the value chain.

Stone Fruit Attraction will be held on 19th October

Stone Fruit Attraction will be held on 19th October

Published on Jul 20th, 2017

Following the event’s highly successful previous editions, we are pleased to announce that Stone Fruit Attraction is back in 2017 with the III International Stone Fruit Congress and will be held on 19th October within Madrid’s Fruit Attraction fair.
Once again we will be bringing together professionals from across the stone fruit sector, who will have the opportunity to share their views with one another on the present and future state of international markets. 

New Mac Fruit Attraction China takes place in Shanghai November 22-24

New Mac Fruit Attraction China takes place in Shanghai November 22-24

Published on Apr 11th, 2017

After the success of Mac Fruit Attraction Mena, a new meeting will take place in Shanghai, in the framework of the HORTI CHINA trade fair in November of this year

Madrid, 24 March 2017. Mac Fruit Attraction China has been created though an alliance of IFEMA and Cesena Fiera with VNU Exhibitions Asia. The event will take place in the framework of Horti China, a fruit and vegetable trade show to be held from 22 to 24 November 2017 at the Shanghai Convention & Exhibition Center of International Sourcing.

Fruit Attraction 2017 brims with new features

Fruit Attraction 2017 brims with new features

Published on Jan 12th, 2017

Fruit Attraction is planning a 2017 edition packed with new features and more than 1,500 companies.

Organised by IFEMA and FEPEX, this year the annual trade fair will take place October 18-20, once again in Madrid.

More than 1,500 companies from the full fruit and vegetable sector value chain are expected to take part – 20% more than the extremely successful 2016 event.

Fruit Attraction 2015 drew exhibiting companies from 25 countries

Fruit Attraction 2015 drew exhibiting companies from 25 countries

Published on Nov 10th, 2015

Organisers say the 7th edition of Fruit Attraction, held in Madrid October 28-30, was the most comprehensive to date.

The fair beat all its records, reinforcing its role as the EU's main platform for marketing fruit and vegetables, the organisers, IFEMA and FEPEX, said in a press release.

Highlights from the fair data:

How to be a must-see at Fruit Attraction

How to be a must-see at Fruit Attraction

Published on Mar 13th, 2015

Ten tips for success at the 2015 event from Fruit Attraction managing director Raúl Calleja

Organisers of this year’s Fruit Attraction aim to attract 1,000 companies and 46,000 professionals from 90 countries.
At a recent workshop organised by the 5 al Día organisation, Fruit Attraction managing director Raúl Calleja shared his advice on how to maximise success from this annual event in Madrid.

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