Generation M

Insights into food retailing in Japan

Insights into food retailing in Japan

Published on Apr 19th, 2016

About 23% of household spending in Japan is on food. It's a country where tastes and preferences are heavily influenced by cultural, societal and environmental drivers. Japanese culture, for instance, places strong emphasis on the four seasons, which is reflected in changes in purchase habits and gift-giving patterns over the year.

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