Consumers worldwide are changing their purchasing habits and the sustainable food revolution appears to have taken off. These are the findings of the Wave X-Remix Culture report, carried out by the IPG Mediabrands Group, which surveyed 56,398 consumers from 81 countries on their consumption habits. The report also predicts that in the next three years, 23% of buyers will increase their consumption of sustainable vegetable products and 13% will increase purchases of non-fresh sustainably produced items.
fruit and vegetable consumption
23% of consumers to increase consumption of sustainably grown vegetable over next 3 years
What can EU produce sector expect after Brexit?
With the UK all but certain to leave the EU in 2020, the European fruit and vegetable industry is viewing with great concern the potential impact this will have on intra-EU trade flows. A recent Rabobank report found that fresh produce will be the most affected food sector following Brexit, along with animal protein. At a time when the EU agricultural sector is still adjusting to the fallout of the Russian embargo, the potential loss of another key market could have devastating consequences.
Citrus losing primacy in global fruit trade
A third of EU residents don’t eat fruit or veg daily
More than a third of the European Union population aged 15 or over did not eat fruit and vegetables on a daily basis in 2014.
And less than 15% consumed at least the recommended 5 portions a day, according to a Eurostat press release.
The European Union’s statistical office also said the daily consumption of fruit and vegetables differs widely between EU member states.
Freshfel calls for fresh ideas to boost consumption
‘Think outside the box’ and seek creative ways to stimulate consumers to eat more fresh fruit and vegetables – that’s one of the messages from Freshfel Europe’s annual policy event held yesterday in Brussels.
The call comes amid figures from the association which show some consumption of some types of fresh fruit and vegetables has slid considerably.