fresh produce sales
Sales of organic produce in US surge by 20%
Strawberry sales take a hit
Not all fruits are seeing a positive effect of the lockdowns in many countries. Consumers appear to be choosing products with a longer shelf-life, which has significantly hit demand for strawberries across Europe at the peak of the season in the Mediterranean region. As a result, prices are falling as consumers switch to citrus, apples, and kiwifruit. There is currently a large volume of fruit available in Italy, Greece and Spain.
Citrus losing primacy in global fruit trade
How to win in both online & conventional retail
Fruit and vegetable consumption may be declining in Europe but as highlighted at the ‘Tomatoes, trends towards 2020’ conference in Antwerp in April, the market value of tomatoes has nevertheless risen.
The reality is that sales can be boosted via tastier, more convenient varieties that increase consumer satisfaction.
And more sales can also be achieved through online shopping.