Consumers worldwide are changing their purchasing habits and the sustainable food revolution appears to have taken off. These are the findings of the Wave X-Remix Culture report, carried out by the IPG Mediabrands Group, which surveyed 56,398 consumers from 81 countries on their consumption habits. The report also predicts that in the next three years, 23% of buyers will increase their consumption of sustainable vegetable products and 13% will increase purchases of non-fresh sustainably produced items.
fresh produce consumption statistics
23% of consumers to increase consumption of sustainably grown vegetable over next 3 years
What can EU produce sector expect after Brexit?
With the UK all but certain to leave the EU in 2020, the European fruit and vegetable industry is viewing with great concern the potential impact this will have on intra-EU trade flows. A recent Rabobank report found that fresh produce will be the most affected food sector following Brexit, along with animal protein. At a time when the EU agricultural sector is still adjusting to the fallout of the Russian embargo, the potential loss of another key market could have devastating consequences.
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Europeans still not eating enough fruit and veg, warns Freshfel
The latest edition of the Freshfel Consumption Monitor shows consumption in the EU-28 stands at 341.82 g/capita/day of fresh fruit and vegetables in 2013. That's up slightly – by 5.6% – on 2012, but down 1.9% on the average for the last five years (2008-2012).
But moreoever, EU-28 consumption remains under the minimum threshold recommended by the World Health Organization (WHO) of 400 g of fruit and vegetables a day.