Consumers worldwide are changing their purchasing habits and the sustainable food revolution appears to have taken off. These are the findings of the Wave X-Remix Culture report, carried out by the IPG Mediabrands Group, which surveyed 56,398 consumers from 81 countries on their consumption habits. The report also predicts that in the next three years, 23% of buyers will increase their consumption of sustainable vegetable products and 13% will increase purchases of non-fresh sustainably produced items.
23% of consumers to increase consumption of sustainably grown vegetable over next 3 years
Spain’s avocado farmers advised to choose organic
Following Spain’s avocado boom, the sector is experiencing issues which were previously encountered with other products, such as persimmon, pomegranate, and almond. The fruit’s profitability has led to a shortage of seedlings and rocketing prices. Sudden growth can be followed by saturation and price slumps. This is why agronomist with the Ministry of Agriculture, Tomás Faulí, advised producers at a recent event in Valencia to develop organic avocado to clearly differentiate the market.