Trops, the largest producer of Spanish avocado, expects a good harvest this year, with an increase of approximately 40% over last season.

The cooperative finds itself in a very favourable demand situation, especially for Hass avocado. This is due to several factors, such as the renowned properties of this fruit, considered a superfood, or the supply of Hass avocado ready to eat at points of sale, which has totally revitalised the market.

The Italian kiwi sector is showing a commitment to quality and a partnership of its leading forces in order to conquer Asian markets.  This is why the Origine Group was formed, uniting nine of the largest Italian producers.  “The signs emanating from the Asia Fruit Logistica in Hong Kong show that consumption of our product is growing in the Asian markets we deal in, making us optimistic about the 2016 campaign.  Our focus must be on quality because consumers, in Italy and Europe, too, demand ever higher standards, so, if we want our product to be valued, we need to give value, and giving v

Zespri Italia is set to expand its production capacity, partly as a result of the current kiwi season.  “This year a pilot project has been set up to plant 200 new hectares of the sweeter green variety, G14, which will enable us to cover a slice of the market currently open,” said Riccardo Spinelli, tech transfer and development manager.  This is good news in the light of the 2016 year which is set to be a stable one.  “As for the yellow variety, we can say that it has been an early year, but the estimates we are getting indicate that we are on course to meet our established objectives: a m

For the next few years, Granfrutta Zani will invest in the Dori variety of the yellow pulp kiwi.  “In early October we took part in the first Dori International Day in Latina to launch this new project, which in a couple of years should lead to us producing and marketing this new yellow pulp variety,”  Raffaele Bucella said.  Before that, however, their priority is to develop a marketing strategy for this year’s harvest.   “Since the product imported from the southern hemisphere, particularly from New Zealand, can meet consumer demand until November, we will be able to move with a greater s

Jingold’s 2016 campaign will be dominated by new varieties of kiwi.  “As of last year, besides producing the traditional Hayward kiwi, we added the Boerica variety with the brand Jingold Bliss.  This new variety has a more regular shape, and under the same conditions can develop a greater quantity of dry matter.  This is part of our market segmentation plans to develop premium products which will continue into 2017 when we will present new varieties of yellow, green, and red kiwi,” director general, Alessandro Fornari, said.  Their products are ever more targeted towards major overseas mark

The Kiwi 2016 campaign of Naturitalia featured a particular focus on large distributors in Italy and Europe and fluid market conditions.  “Our traditional markets are Italy and the largest European countries, where we supply the major distribution chains with high quality green and yellow pulp kiwis under the Jingold brand, and with the Hayward Kiwi under the Naturitalia brand.  In terms of overseas markets, we focus mainly on North America and Asia, where the fluid markets conditions mean the prospects are good.  In total, our kiwis are sold in Europe, China, Singapore, the United States,

It is a good year for UNACOA’s kiwi 2016 as manifested by its quality product but lower volumes.  “There has been a drop in volume of around 25-30% from last year.  This was fully expected as last year’s quantities were exceptional.  To compensate, we have a high quality product of greater caliber and quantities of dry matter.  All this points towards a good year for achieving our commercial objectives,” said president, Marco Salvi.  Indeed, the Italian kiwi is in extremely high demand on all the international markets.  “The start of the commercial season is heavily dependent on existing st

Apofruit, the large Italian fruit and vegetable cooperative, continues its push towards a higher quality of product.  For the 2016 campagna they focused particularly on the kiwi.  “This is the sixth year of our Quality Project which has enabled us to strengthen our presence in European markets and relaunch consumption in Italy.  For the forthcoming autumn-winter season we have recorded a drop in production of pears and kiwis, while the production of apples is in line with previous years.  Expectations for the autumn-winter season are high since the general fall in production, the increase i

Following a fall in production, which in some areas was higher than the average, Gullino plans a cautious approach to the 2016 season and with a major focus on quality to consolidate its existing markets.  “Even though this year’s quality is very good, we suffered a considerable drop in production, which in Lazio appears to have reached 30%, and which will lead to a shortfall in supplying our customers.  Right now, the large amount of New Zealand kiwis is saturating the market for the premium product.  The only advantage of this is that when the moment comes, we will have a better product f

The French brand Prince de Bretagne is aiming for consumers not to put the product in the fridge, but to leave it at room temperature. “The reason is because it loses flavour in the fridge. Historically, consumers have placed tomatoes in the fridge, but we want to raise awareness that this is wrong,” says Prince de Bretagne’s head of products, Pierre Gelebart.

Prince de Bretagne, with certifications such as GlobalGAP and Corazón de Coliflor, works with 2,300 producers who grow different vegetables such as cauliflowers, tomatoes and artichokes.