France: a prominent exporter
Country profile: Germany
In 2014, the total German food market was worth 186.6 billion euros, but it sees fierce competition because about three quarters of the food market is dominated by the 5 largest retailers, the association of the German food industry (BVE) reports. The total food market amounted to a value of 186.6 billion euros in 2014. Food is largely sold through the retail channel and Edeka, the Schwarz group (Lidl, Kaufland), Rewe, Aldi and the Metro Group, held a 25.2 %, 14.8 %, 14.8 % 12.1 % and 5.8 % percent share of the food sales respectively in 2014. The price level of food has gone up a little.
Small, well developed Swiss fresh produce market offers growth opportunities
Being located in the centre of Europe, Switzerland holds a unique position among its neighbouring countries as a non-EU member country. In comparison with Europe, Switzerland has a small fruit and vegetable market. However, it is well developed and stands out for its high quality of supplies due to the high standard of living. Although it may be small, prospects are good for the Swiss fresh produce market. Due mainly to increased health awareness, total consumption of fruit and vegetables there continues to grow. About half of all fruit and vegetables consumed are imported.