The shape of grocery advertising has changed over the past month as the sector adjusts to a new reality. The latest USDA Retail Report shows that while advertising of agri-food products is down, US retailers are increasingly using flyers, with the volume up 6%. But 13% of the surveyed stores reported having no ads specifically as a result of COVID-19.
Retailers shift advertising strategies amid pandemic
UK online grocery sales to soar by 33% in 2020
The UK’s online grocery market will expand by a third in 2020, according to projections by Mintel, and will be worth £17.9 billion by 2024. Moreover, the changes to consumer behaviour brought about by the Covid-19 pandemic, are likely to be long-lasting. UK consumers are expected set to spend £16.8 billion on internet groceries in 2020, up from £12.7bn in 2019. This comes after growth had been slowing down since 2015, reaching just 2.9% in 2019.
New challenges, new opportunities
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Almost all the wold currently overcomes a most complicated period caused by the rapid spread of the contagious disease. Economic recession and confinement influence negatively the sales at consumer markets. Russia was not spared of the crisis. For instance, the sales shrank by 40% in good hypermarkets, by 30% in supermarkets and by 15 % in convenience shops during two last months.
Spanish government calls on EU to defend agricultural sector
The Spanish government has confirmed its commitment to defending its farmers and called on the EU to do likewise. The country’s Minister of Agriculture Luis Planas met virtually with the professional organisations Upa, Coag and Asaja to discuss a plan to protect the country’s vital agricultural sector. The move follows a complaint by the provincial secretary of Coag, Andrés Gongora, regarding the sale of Senegal watermelons in supermarkets where local fruits are also available.
Murcia’s stone fruit producers report 25% jump in production costs
Producers in Spain’s Murcia region have calculated that the Coronavirus has resulted in a 25-30% increase in production costs. Proexport CEO Fernando Gómez, speaking to Efeagro, said that the reasons for the rise were greater absenteeism, a reduction in hourly productivity, higher transport costs, and the introduction of numerous safety measures.
France to end Moroccan tomato imports
The current pandemic has led to shifting consumption patterns, with increased demand for staple, non-perishable foods and citrus fruits, according to a report by intelligence firm Tridge. Perishable food products such as fresh vegetables have registered a drop in demand.
The perceived health properties of citrus fruits and by-products like orange juice have driven demand, with futures for orange juice jumping 22% in March, the highest monthly gain since October 2015.
Alimentaria Expo moved to September
The Alimentaria Expo, postponed due to the coronavirus outbreak, has been moved to September 14 to 17. In a press release, the organisers of the event to be held in Barcelona expressed their “admiration and gratitude to the entire value chain of the food industry for the extraordinary effort it is making to continue its activity and guarantee supply to the entire population.
T-Systems and Mercabarna create app to deliver food to groups in need during COVID-19 crisis
T-Systems, a digital services subsidiary of Deutsche Telekom and Mercabarna, Barcelona's wholesale market, two leading European companies in the technology and fresh food sector, respectively, have joined forces, together with other partners, to create an app (https://t-mercabarnasolidaria.com) that will help entities and groups in need during the COVID-19 crisis.