consumer research

23% of consumers to increase consumption of sustainably grown vegetable over next 3 years

23% of consumers to increase consumption of sustainably grown vegetable over next 3 years

Published on Jan 10th, 2020

Consumers worldwide are changing their purchasing habits and the sustainable food revolution appears to have taken off. These are the findings of the Wave X-Remix Culture report, carried out by the IPG Mediabrands Group, which surveyed 56,398 consumers from 81 countries on their consumption habits. The report also predicts that in the next three years, 23% of buyers will increase their consumption of sustainable vegetable products and 13% will increase purchases of non-fresh sustainably produced items. 

Insights into Australia’s vegetable consumers

Insights into Australia’s vegetable consumers

Published on May 13th, 2015

Are you a conscious improver, eager explorer, wholesome habits or flavour follower consumer?

Australia’s vegetable consumers can be divided into these four groups according to whether they value taste over nutrition and prefer exploring new options over sticking to their old favourites, new research suggests.

Nielson on changes in fresh produce shopping in Spain

Nielson on changes in fresh produce shopping in Spain

Published on Mar 13th, 2015

Supermarkets and hypermarkets in Spain have snatched market share from dedicated fresh produce providers, a Nielson report says.
It says during the financial crisis consumers changed their fresh produce shopping habits, helping supermarkets and hypermarkets win share from the specialist channel – rising from 51% in 2008 to 58% last year.

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