The 2019/20 Chilean blueberry season is drawing to a close, with exports down 1.5 per cent to 109,291 tons. In a statement, ASOEX stated that the decline in volume was to be expected given the challenges posed by the coronavirus outbreak, particularly in the key Chinese market. "Due to the Coronavirus in China, the market in that country was paralysed after the Chinese New Year for at least three weeks, affecting a portion of containers arrived on those days.”
Record exports of Chilean organic blueberries
31% increase in Chilean blueberries shipped to Asia this season
© Alexandra Sautois, Eurofresh Distribution
Chile has recorded significant growth in its shipments of blueberries to the Far East, this season, with volumes up 31% from the previous campaign, according to data published by Asoex. The Asian market now accounts for 18% of the total export volume. North America has received 48% of the volumes of Chilean blueberries so far this season, 7% down on last season’s volumes. Europe has received 33% of shipments, with a growth of 3%.
Growth through variety renewal of blueberries from Chile
Fresh blueberry exports from Chile, which are available from October to April, are expected to grow again during the 2019-2020 season, reaching an estimated 115,000 tons, which is a four percent increase compared to the previous season.
This growth stems from new plantings implemented the past few years with the goal of variety renewal, and the ultimate result of an increase in the planted area and production in Chile.
Promotion pays off for Chilean blueberries
After last season’s cold spells, Chilean blueberry exports this campaign reached 91,000 tons, meaning growth of roughly 22% on 2013/14 (74,653 tons), but only 5% on the previous season. The main markets are the US and Canada (67%), followed by Europe (23%) and Asia (10%), two markets currently growing in demand. This growth in the ‘new’ markets of Europe and Asia evidences the promotional and marketing efforts by exporter companies and the Blueberry Committee, which with the help of ProChile have dedicated consistent work and resources to the promotion of Chilean blueberries.