brand marketing

Prince de Bretagne celebrated 50 years at Paris’s Salon de l'Agriculture: new branding and events

Prince de Bretagne celebrated 50 years at Paris’s Salon de l'Agriculture: new branding and events

Published on Mar 05th, 2020
© Prince de Bretagne

 

From February 22 to March 1, Prince de Bretagne was present for the second consecutive year in the aisles of the Salon International de l’Agriculture (international agricultural show), with its 120m² stand shaped like a giant tomato and cauliflower. It was an opportunity for the leader in the fresh fruit and vegetable sector to celebrate its 50th anniversary with consumers and to present its new ‘The Market Gardeners’ branding to the general public.

Zespri reveals bold new brand identity

Zespri reveals bold new brand identity

Published on Feb 19th, 2020
5 February 2020

 

Zespri, the world’s leading marketer of kiwifruit, has unveiled its first new look in its 22-year history, with a refreshed brand providing a strong platform for the company to continue its recent growth.

 

Zespri Director Nathan Flowerday with Linda Mills (Chief Market Performance Officer), Dan Mathieson (CEO), Jiunn Shih (Chief Growth Officer) - © Zespri

Ecuador to launch ‘Premium and Sustainable’ brand at Fruit Logistica 2020

Ecuador to launch ‘Premium and Sustainable’ brand at Fruit Logistica 2020

Published on Feb 03rd, 2020
Launching event in Ecuador.

The trade show’s Partner Country will bring its largest and most diverse delegation yet, featuring senior government dignitaries and 38 produce grower-exporters across a 600m2 pavilion.

Ecuador's Minister of Agriculture, Mr Xavier Lazo, will launch the ‘Ecuador: Premium And Sustainable’ fresh produce brand at Fruit Logistica 2020, during the Latin American country’s biggest-ever participation at the world’s largest fresh fruit and vegetable trade fair, on 5-7 February 2020 in Berlin, Germany.

Coregeo takes on European brand licensing and marketing for Bimi

Coregeo takes on European brand licensing and marketing for Bimi

Published on Feb 15th, 2016

From April, brand management expert Coregeo will take over the European brand licensing and marketing for Bimi, building on its success with sister brand Tenderstem.

The Chinese kale and broccoli hybrid is better-known as Tenderstem in the UK, while Bimi is the brand name in mainland Europe and Scandinavia.

Coregeo has been responsible for the marketing of Tenderstem since 2005 and has seen sustained growth in volume and value year-on-year, which Coregeo’s chief marketing officer, Michelle Toft partly attributes to an integrated and brand-focused marketing strategy.

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