Indian apple sector wary of Iranian imports
Ambrosia ™, stronger and more attractive than ever
Although Ambrosia ™ is in the middle of its campaign, it can already be said that it has been a real success. More than ever, Ambrosia apples are in Spanish homes, positioning themselves as club apples and exceptional fruits.
Through a 360º communication campaign, orchestrated throughout the country, Ambrosia ™ is fulfilling its objective of reinforcing its presence and notoriety, linking a fresh, dynamic and fun image.
Melinda and Novamont team up for circular bio-economy
© Melinda and Novamont
Melinda and Novamont have teamed up to launch a more sustainable form of packaging. Begun last October, general director of Melinda, Paolo Gerevini, said the strategy is aimed at defining “who we are and what we want to become”. The totally compostable solution for organic apples that comes from Melinda’s processing waste.
Ambrosia™ delights our palates with tasty apple-starring recipes
Ambrosia™ delights our palates with tasty apple-starring recipes.
Through this initiative, Ambrosia ™ invites us to discover different ways to consume its delicious apples throughout the day, in line with the message of its new campaign: Ambrosia ™ You are divine!
Available on its website divinambrosia.com, Ambrosia ™ offers us a selection of recipes for every moment of the day, with which we can learn to take care of ourselves without giving up the pleasure of exquisitely tasting apples.
Pinkids® takes on the colours of the animated film Trolls World Tour
Photo: Pink Lady
For the new season, Pinkids® apples will put on the colours of the Trolls World Tour licence to support their stepping-up. Over the past five years, Pinkids® have been an unfailing success, with a 238% increase in volumes sold between 2015 and 2020.
This campaign is part of a strategy of partnerships with high-profile licences initiated several years ago; this initiative has helped PinKids® be perceived as a dynamic brand and as a strong value by retailers and attractive by consumers.
First Arrivals of Apples from Serbia to India
Apples from Europe Campaign and the Covid-19 Situation
According to the latest press release from the Association of Polish Distributors Fruit and Vegetables "Fruit Union", the situation related to the Covid-19 pandemic caused a sharp increase in the consumption of pre-packaged fruit and vegetables and a general increase in the consumption of fruit and vegetables.
Record sales of Pink Lady® apples in Spain
Pink Lady® apples have enjoyed an excellent season in Spain, thanks to a combination of favourable conditions and consumer reliance on fresh and local products. The weather in Spain has been described by growers as “exceptionally favourable” for apple growing, which has translated into an outstanding quality and harvest.