Contrasting seasons ahead for Argentina’s apple and pear crops
Chile’s fruit crops suffer impact of heavy rains
Chile’s deciduous fruit season is expected to be worse than last year’s, with production and export of table grapes, apples, and pears projected to fall due to moderate temperatures and unexpected rainfall during the summer, which ultimately decreased yields. Table grape were the worst affected, with production expected to fall to 615,000 tons and exports set to decline by 21% Y-O-Y to 475,000 tons, according to USDA data. In 2020/21, apple production will reach just over 1m tons (-4.8%) and exports will total 647,000 tons (-2.0%).
The Marlene® nymph decorates 150,000 bags across Europe
Shopping bags with the new Marlene® image distributed to the best wholesalers and retail chains.
Marlene®’s new look will accompany thousands of consumers’ shopping trips throughout Europe. Starting in February, the “Marlene® nymph”, the work chosen to represent the VOG Consortium’s brand for Marlene®’s 25th anniversary, has been printed on over 150,000 shopping bags distributed in the main European countries where Marlene® apples are sold.
Fanfare greets launch of Dazzle apples in China
New Zealand’s newest apple variety Dazzle has arrived in China with large celebrations at wholesale markets as importers and retailers race to get a taste. It’s the first year that there have been large volumes of Dazzle apples available for Chinese customers and they weren’t wasting any time to get their hands on the delicious, red, sweet apple from New Zealand.
Marlene®: an intense international TV, digital and social media campaign gets underway
The new image, the winner of the digital contest, features in an extensive multi-channel communication campaign in 11 countries.
(Bolzano, 6 April 2021) The celebrations for the 25th anniversary of Marlene® apples, the flagship brand of the Italian VOG Consortium, are continuing with an intense multi-channel advertising campaign involving countries such as Italy, Spain, Malta, Cyprus, Libya, Jordan, the Netherlands and Scandinavia.
Strong year of growth ahead for Rockit Global
Joya®, a season full of promises
WAPA presents annual Southern Hemisphere apple and pear crop forecast
The World Apple and Pear Association (WAPA) has released the Southern Hemisphere apple and pear crop production forecast for the upcoming season. According to the forecast, which consolidates the data from Argentina, Australia, Brazil, Chile, New Zealand, and South Africa, apple production is estimated to increase by 6% in 2021 compared to the previous year, while pear production is projected to stabilise.
New Zealand’s apple exports shrink
Photo: Mr. Apple
New Zealand’s apple sector forecasts a 14% drop in the volume of apples exported in 2021 compared to 2020. Industry association New Zealand Apples and Pears Inc (NZAPI) projected export will reach just over 347,700 tons. Some of the causes in the fall are a shortage of available labour, significant hail damage in the Nelson and Central Otago regions, and small calibres.