Apple

Marlene®: an intense international TV, digital and social media campaign gets underway

Marlene®: an intense international TV, digital and social media campaign gets underway

Published on Apr 06th, 2021
PRESS RELEASE

The new image, the winner of the digital contest, features in an extensive multi-channel communication campaign in 11 countries.

(Bolzano, 6 April 2021) The celebrations for the 25th anniversary of Marlene® apples, the flagship brand of the Italian VOG Consortium, are continuing with an intense multi-channel advertising campaign involving countries such as Italy, Spain, Malta, Cyprus, Libya, Jordan, the Netherlands and Scandinavia. 

Strong year of growth ahead for Rockit Global

Joya®, a season full of promises

WAPA presents annual Southern Hemisphere apple and pear crop forecast

WAPA presents annual Southern Hemisphere apple and pear crop forecast

Published on Mar 23rd, 2021
Photo: WAPA

The World Apple and Pear Association (WAPA) has released the Southern Hemisphere apple and pear crop production forecast for the upcoming season. According to the forecast, which consolidates the data from Argentina, Australia, Brazil, Chile, New Zealand, and South Africa, apple production is estimated to increase by 6% in 2021 compared to the previous year, while pear production is projected to stabilise.

New Zealand’s apple exports shrink

New Zealand’s apple exports shrink

Published on Mar 23rd, 2021
Photo: Mr. Apple

New Zealand’s apple sector forecasts a 14% drop in the volume of apples exported in 2021 compared to 2020. Industry association New Zealand Apples and Pears Inc (NZAPI) projected export will reach just over 347,700 tons. Some of the causes in the fall are a shortage of available labour, significant hail damage in the Nelson and Central Otago regions, and small calibres.

Cosmic Crisp® , lots of interest in the first commercial trials

Cosmic Crisp® , lots of interest in the first commercial trials

Published on Mar 15th, 2021
PRESS RELEASE

Very positive feedback from the wholesale markets. Demand is already high with volumes expected to grow in the coming years.

A decidedly positive debut which, following the first tastings, has sparked the interest of the market with levels of demand already high. The first commercial trial campaign for the Cosmic Crisp® , the new apple cultivated and marketed in Europe exclusively by the VOG and VIP Consortia of South Tyrol - Südtirol, has got off to a flying start.

Chilean organic apple exports grow

Chilean organic apple exports grow

Published on Mar 08th, 2021
Photo: Fruits From Chile

While Chile's 2020 conventional apple production didn’t fare so well in 2020, its organic apples are providing cause for optimism. Chile’s 2020 apple campaign was hit by the 2019 drought and ended with just under 650,000 tons exported (a drop of 4% y-o-y, according to Ciren-Odepa fruit registry data. However, exported volumes of organic apples were up 6% y-o-y to 25,675 tons. The share of organic apples in overall apple exports is also up, climbing from 3.6% in 2019 to 3.9% in 2020.

Demand for Kissabel® Apples continues to outstrip supply

Demand for Kissabel® Apples continues to outstrip supply

Published on Mar 04th, 2021
PRESS RELEASE

As recent plantings across Europe result in higher volumes of the exciting new apple varieties, suppliers report strong commercial interest and predict bright future for the brand.

ANGERS, March 3th – Kissabel®, an innovative series of apple varieties with red or pink flesh, offers an increasing number of European buyers a great chance to boost their sales.

That’s a view shared by some of the continent’s leading suppliers, who are now reporting levels of commercial demand that are far above the available supply.

More than 100 millon Marlene® apples make their debut with the new image

A taste explosion for Val Venosta apples

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