European apple leaders set sights on Asia
Promising season in store for Pink Lady ®
The 2020/2021 season promises to be a successful one for Pink Lady®, with a forecast of 190,000 tons, or nearly +19% compared to the previous year. This growth of 30,000 tons should make it possible to meet the recruitment objective and to be in the top 3 in terms of market share in the main European markets, all apples combined.
High European apple prices
EU apple prices were well above the 5-year average at the start of the new marketing year on 1st August 2020, due to a smaller crop. The volume of the EU28 crop is expected to be about 10.79 million tons, according to WAPA data. The volume of the new crop is 1% below 2019’s small crop and 7% less than the 5-year reference average.
Apples from Europe at the market of UAE
Association of Polish Distributors Fruit and Vegetables "Unia Owocowa" is pleased to announce that the second year of the promotional campaign "The power of taste, vitamins and colors - get to know the quality of Apples from Europe", implementing in the United Arab Emirates, has started. “We hope that it will be a fruitful year both in terms of promotional activities and in terms of a successful harvest of European apples and increasing our exports to the United Arab Emirates.
Apples from Europe Campaign and the Covid-19 Situation
According to the latest press release from the Association of Polish Distributors Fruit and Vegetables "Fruit Union", the situation related to the Covid-19 pandemic caused a sharp increase in the consumption of pre-packaged fruit and vegetables and a general increase in the consumption of fruit and vegetables.
Record sales of Pink Lady® apples in Spain
Pink Lady® apples have enjoyed an excellent season in Spain, thanks to a combination of favourable conditions and consumer reliance on fresh and local products. The weather in Spain has been described by growers as “exceptionally favourable” for apple growing, which has translated into an outstanding quality and harvest.
Rivoira launches the first apples with zero residues
The Piedmontese group invests in Zero Residues with a new project: Rivoira Zero.
After long and complex research and development work, the company invests in specific production techniques to guarantee a top quality, sustainable, certified and chemical residue-free product. The Gala variety will be one of the first apples with zero residues.