The shape of grocery advertising has changed over the past month as the sector adjusts to a new reality. The latest USDA Retail Report shows that while advertising of agri-food products is down, US retailers are increasingly using flyers, with the volume up 6%. But 13% of the surveyed stores reported having no ads specifically as a result of COVID-19.
Retailers shift advertising strategies amid pandemic
Kanzi® apples launches season with a new consumer campaign
Kanzi® launches the 2015-16 season with a new consumer campaign – Kanzi® Seduce Life – which communicates the idea of seizing life" by enjoying an everyday moment of luxury, reaching the outgoing, modern and active consumer with a positive mind-set," the company said in a press release.
“We want customers to know that buying Kanzi® apples will give them the energy and spirit they need to be successful and happy. A juicy and delicious boost for a successful day.”, said Henry Müller, CEO of GKE NV.
M&S’s dancing fruit and bursting berries
M&S highlights the importance of store presentation in its latest annual report.
Boasting that its marketing campaigns constantly break new ground, the UK retail chain said its ‘Adventures In…’ Food ads used new photography techniques to showcase food innovation.
If you missed the dancing fruit, bursting berries and other fancy food features, you can catch them here.