A new Club apple is to be added to the assortment offered by the Italian apple Consortium, VOG, which from 2020 will be planting trees to produce Crimson Snow®, which has crimson skin and white flesh. Developed in Australia as variety ‘MC38’, the apple was bred by Kiku Variety Management, its world licensee and brand right-holder, with which VOG has now signed a contract. The Consortium’s growers will be dedicating 100 hectares of land to the production of Crimson Snow®. This new variety has excellent keeping properties, with a storage life of almost 12 months with all its characteristics intact. It is therefore ideal for sale in the second half of the season, when availability of other red-skin varieties tends to dry up. The fruit does not bruise and is easy to process, giving the prospects of good returns for the trade. But above all, it is good to eat: Crimson Snow® is crisp and juicy, with the right blend of sweet and sour. “We are firmly convinced that the future of apples depends on innovation: new varieties with outstanding characteristics and use properties are proving very effective in winning back consumers. During its first few years on the market, Crimson Snow® has already proven its worth, so we believe it can perform very well for us.” states VOG Director Gerhard Dichgans. The new variety joins the other 7 Club applies which the VOG Consortium already grows and markets: Kanzi®, Pink Lady®, Rubens®, Modì®, Jazz™, envy™ and yello®.